LA 18 – KSCI – (International TV Market)

 

Household income, market, and demographic details

 

Sources: Nielsen demographic, WRAP Scarborough, and Jupiter Communications

 

Household income @ 41% $125,000.00

 

College graduates 56%

 

Consumer buying power $76 billion

 

Fulltime employment 35.5%

 

Homeowners 61.2%

 

White collar 50.1%

 

Blue collar 11.5%

 

 

Target audience 

 

Adults 25-54

 

Black 26.5%

 

Hispanic 30.4%

 

White/others 44.1%

 

Male 49.9%

 

Female 50.1%

 

 

County of residence

 

Los Angeles 59.6%

 

Orange 14.5%

 

Riverside 12.2%

 

San Bernardino 9.4%

 

Ventura 4.4%

 

San Diego` 3.5%